Ever since LinkedIn initiated its pay-per-click advertising platform, it has been quite a hit with users looking to sell their products/services to niche groups. Text ads targeted at specific professional groups, with customized messages, have been shown to increase brand awareness and drive traffic from LinkedIn to the advertisers’ websites.
The success of LinkedIn text ads can be attributed to the following features:
The cost-efficient and self-service model of LinkedIn ads is the reason tens of thousands of online marketers are using LinkedIn to advertise their merchandise in.
- Ease of creating ads
- Cost control with pay-per-click policy
- Campaigns adaptable to various budgets