Twitter.com has become a huge influence in the social media scene today. Millions of people take to Twitter to express themselves, to find solutions and answers to their queries, to publicize their products/services, and more. Thus, it is a gold mine of customers that can be used for boosting online sales and enhancing brand awareness with targeted advertising.
Twitter ads, sponsored tweets, and similar campaigns give an online marketer the following advantages:
Twitter is increasingly becoming a trendy and successful medium for attracting customers.
- Traffic redirected from the ever-popular Twitter to website
- Mobile downloads of client’s app possible via tweet
- Content promotion to specific, targeted audiences – local or global
- Efficient tools to analyze, optimize, and scale campaigns.