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Shortened sales cycles, increased ROI, more leads and increased visibility

Inbound Marketing and the art of Lead Nurturing

Inbound marketing is the exact opposite of traditional ‘outbound’ marketing. While traditional marketing tries to push people towards products through regular interruptive techniques like television advertisements and such, inbound marketing uses the pull strategy through informative blogs, SEO, social media outreach and more.

Here are some reasons Inbound Marketing makes for great B2B business strategy:

  • Creates brand preference by helping them make informed decision

  • Gives customers a choice by creating visibility

  • Creates easy engagement with customers, as and when they need it

  • Increases sales pipeline by lead nurturing

Our Methodology:


Attract

In B2B marketing, reaching out to a large number of people isn’t the goal. Reaching out to the right traffic is. Research is done on what their challenges are, solutions to these challenges and business goals, based on demographic and personal information.


Here are 4 important tools that we use to attract the ‘right’ customers:

  • Blogs
  • Search Engine Optimization (SEO)
  • Customized landing pages
  • Useful content across social platforms

Convert

Once the ‘attract’ stage is in motion, the second step is to convert these visitors into leads. We do this by gathering their contact information like email addresses and such. Remember, contact information is your online currency. To convert them into buyers, we produce highly informative content in forms like eBooks, whitepapers and brochures. Valuable information is a great way to ask them to provide contact information through form filling.


Here are 4 important tools that we use to convert these leads to customers:

  • Forms
  • Calls-to-Action (CTA)
  • Growth hacking techniques
  • Contact information

Close

The next step is to convert your ‘right’ leads into buyers. How do we do this? By using certain marketing tools created to close leads.


Here are 4 important tools that we use to close leads:

  • Customer Relationship Management (CRM)
  • Closed-loop reporting to sales teams
  • Lead nurturing workflows
  • Automated sales information content

Delight

The goal is to provide noteworthy information, whether they are visitors, leads, new buyers or existing customers. The end stage doesn’t end with the paycheck; inbound marketing is a continuing process engaging your customer regularly to show that your business cares, and to hopefully convert them into promoters of your products and services.


There are 4 important tools that we use to delight customers:

  • Surveys
  • Smart Calls-to-Actions
  • Smart Text
  • Social Monitoring

Next step:

Give your business the edge that it rightly deserves. Contact Digitant, the best inbound marketing agency in india for focused delivery of information to customers, shortened sales cycles, increase in ROI, more lead generation and increased visibility.

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