Apart from being a wildly popular social networking site (or rather, due to the fact) Facebook is also a preferred site for online marketers to advertise on. It brings together businesses and people on a platform where specific groups of demographics can be focused on.
Facebook ads are effectual in driving online sales, increasing local sales, raising brand awareness, and even promoting software or apps. The secret of their success lies in the following facts:
With the power of social media at its base, Facebook is leveraging its popularity to gain customers for small and medium businesses.
- Focus customer groups can be segregated by demographics, location, interests, buying habits, etc.
- Ads displayed seamlessly next to relevant content shared by users
- Assistance with creation of high-quality adverts
- Get stats from analysis of ads