Understanding the needs of an online customer can greatly influence not only the customer’s online buying experience but also can directly result in enhanced sales. By following customer behavior and personal choices, Optimizely helps to create a personalized online buying journey tailor-made for the particular customer, with the end result of delighting them so that they become brand advocates and repeat customers.
Some salient features of Optimizely are as follows:
The best advantage of using Optimizely is that all the different testing scenarios can be created from ideation to execution without specialized IT help from analysts or engineers.
- Real-time result measurements for quick and accurate decision making
- Correct data along with analysis capabilities to make sense of it
- Dependable results of A/B testing via Stats Engine