A free web analytics service provided by Google, Google Analytics is the most widely used service of its kind, popular for tracking and reporting website traffic. Subscription-based Premium and Mobile versions are also available for more detailed analytics.
Some of the best features of Google Analytics are as follows:
Despite being a free service, Google Analytics offers advanced features equal to the best paid web analytics out there.
- Tracking outbound links
- (Almost) Real-time statistics
- Tracking social media links
- Track effectiveness of link building
- IP Exclusion