A successful social media monitoring tool that helps online marketers study the opinions of their products or services in popular social media, Radian6 pulls together online mentions and discussions of a given brand/product from blogs, forums, communities, comments etc. Using this data, it is possible to analyze, track, report and manage a product’s engagement with the customer and the effect of the online campaigns for the same
Some of the best features of Radian6 are as follows:
Part of Salesforce’s influential offerings, Radian6 goes beyond RSS feed tracking and provides in-depth coverage of hundreds of social websites in a variety of formats.
- Real-time data capture and analysis
- Automated sentiment analysis
- Social CRM+Web Analytics integration
- Deep listening ability on social media (Blogs, image/video sharing sites, opinion sites, etc)